it is in 2013 that digital wide format print was identified two be very vibrant in the print market. There are three major driver to this trend that is being observed from all over the world, customer are pushing for better quality and specialist as well as the need for increased productivity.
There is still a high rate of technological development in wide-format print. There are new ways of printing and designing emerging each day such as signage, package prototyping as well as label printing that seem to be emerging each day.
There is however a problem, despite the speed of production and resolution improving each day, the rate at which the devices are being integrated into wider owner business and production workflow has been largely neglected.
The majority of wide-format printers is operated as stand-alone devices, often with one RIP per machine, and is isolated from other print production workflows or MIS/ERP systems. This does not happen because integration devices are not available but because the customers lack focus and awareness in automation.
Wide-format work typically requires more complex finishing than other types of print, sometimes to the point where the direct print costs are only a small part of the total job value. Complex one-off jobs will typically require creative input, management time, shipping and installation in addition to the printing process. The norm of this kind of printing is that a lot of customization is desired and this leads to the customers being very reluctant in accepting automatwion.
However, the manual method of doing it is not as good as they think it is as wit results into wastage of resources and time over time. It is worth to understand that over time it becomes tedious not to be able to load color uniformly as well as to utilize the machines efficiently without leaving some of them idle.
Over time, the areas in the production process that are manual usually call for additional costs which are not included win the cost of production oftenly. Since most of this jobs use per square costing method, it is usually very difficult to be able to account for every cost incurred and therefore leading to them being sold at a loss. Lack of detailed information about job set-up times and finishing operations, with missing or inaccurate media consumption figures make it difficult to analyse where bottlenecks are occurring and where money is being made or lost.
The market for this printer is growing rapidly and becoming more competitive, as a result more pressure is going to be put towards automating each step.